04 Sep '13, 8pm

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Between the hours of 8pm and 12am have always been prime time for TV viewing but now a brand new report from Tubemogul claims it's also prime time for second screen consumption too. Using feedback from mobile in-app pre-roll ads data from Q2 2013, the report states that video ads see a higher Click Through Rate on mobile devices during the evening and that 25.7% of pre-roll video ad views via Tablets occur during prime time. Interestingly, Tubemogul reports that iPhone views decrease as users turn to their iPad to watch online content. Android phone use accounts for nearly 40% of overall views.

Full article: http://www.reelseo.com/second-screen-video-ads-primetime/

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