04 Sep '13, 6pm

You’re not going to Get the Links if You don’t do the Work by @pageonepower: Lately I’ve had a thought

You’re not going to Get the Links if You don’t do the Work by @pageonepower: Lately I’ve had a thought

Lately I’ve had a thought burning in my mind – what’s the point of the title ‘SEO’. Obviously, it implies that we’re able to optimize sites for search engines, and (hopefully) gain clients’ sites visibility within search engines. Right? Why then, when we SEOs know Google still definitively uses links as a key metric for ranking , are we so afraid to touch them? Shouldn’t this be a big concern for us? If we’re the professional optimizers, how can we not optimize such a key component? And yet, more and more, you see SEOs leaving behind the optimization portion and aim for more extended goals. Get traffic, build content, improve conversions, increase social, build brands. Great goals, and certainly something that shouldn’t be ignored. But what happened to the optimization? Is it over? Is it dead? Or has search engine optimization, and link building especially, become harder? ...

Full article: http://www.searchenginejournal.com/youre-going-get-links-...

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