04 Sep '13, 1pm

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse privately, this can further reduce reach. Advertisers can improve ROI by being more creative in their targeting methodology. There are several ways to geo-target, which can be mixed and matched to some extent. City, state, country, region DMA (designated market area) ZIP code Radius around a point Location extension targeting Google will determine which ad to serve based on several location cues, such as search terms, physical location of the searcher, and the domain being viewed. Selecting the advanced setting "People in, searching for, or viewing pages about my targeted location" will allow ads to be shown to people who used the name of the location in their searches, viewed content about ...

Full article: http://searchenginewatch.com/article/2292508/Google-AdWor...

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