31 Aug '13, 9pm

Google Local Carousel Results: Where Do Users Click Most? #seo

Google Local Carousel Results: Where Do Users Click Most? #seo

Google officially rolled out its local carousal results to all U.S. users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick. Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. While these tests were largely informal and consisting of a small sample size, they are still interesting to note. Local U and Ethical SEO Consulting had a combined sample of 112 respondents in their separate experiments. Searchers were given a prompt search results page, and asked to go to the part of the page that was most relevant to them for that search. Here’s what one of those search result options looked like to respondents for the query: "pizza in Denver": What the Local Carousel Result Studies Found Bot...

Full article: http://searchenginewatch.com/article/2278048/Google-Local...

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Riviera Orange County | Click!

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