31 Aug '13, 6pm

"Give people a reason not to skip." < Creating A Successful YouTube Ad Campaign (via @ReelSEO)

Try remarketing lists with your TrueView advertising . From the get-go you have to have a remarketing list set up, so if you have great content--for example, ReelSEO, Tim Schmoyer--what you should be doing is putting up that great content with your creator tips, but every time someone watches those informative videos, they get added to the remarketing list. Later, when ReelSEO has events like this summit, you can have a pre-roll ad popping up for those who are on those remarketing lists. So the benefit there is that they're already familiar with your brand, so when they see your ad, they won't skip it.

Full article: http://www.reelseo.com/tips-for-trueview/#utm_content=buf...

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