31 Aug '13, 10am

This is less a hit-driven industry and more of an engagement-driven industry. @reelseo

The panel entitled, "Content vs. Community – Which is King ?" featured Newspepper's Hermione Way as moderator (she did a stellar job), Twitter's Brand Program Manager, Ryan Lee ; YouTube's Global Creator Development and Management Lead, Bing Chen ; Vice's Global Marketing Director, Jonathan Hunt ; and Fullscreen's VP of Brand Strategy, Brendan Gahan . They discussed an argument that is circular in nature. You can't get a community without great content, and you can't get great content to succeed without a community. SEE ALSO: YouTube vs. Creators: The Battle of Ownership Hermione Way led off with an example of what might spark such a debate as "Content Vs. Community." She brought up ShayCarl , one of the most popular YouTubers going right now. She talked about how she loves his videos, as many people do, but remarked that "he is the worst editor in the world," and videos a...

Full article: http://www.reelseo.com/content-vs-community/#utm_content=...

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