31 Aug '13, 2am

Jennifer Slegg of on the Searchappalooza entries - SESNY

Jennifer Slegg of on the Searchappalooza entries - SESNY

The big problem with this is that many of those ads are being displayed on TimesColonist.com on a CPM basis through DoubleClick. Which means that those advertisers are paying for those ads every single time they are viewed. But once a visitor has hit the 10 page monthly limit (which didn’t reset for me at the start of this month for some reason), those ads still load but become unclickable. So even if someone is genuinely interested in one of those advertisements, the subscription blocker means that even though the advertiser has paid the news site for their ad to be on that page view, none of the visitors can actually click it. And their behavioral targeting is a little off – that is a Manscape Spa, apparently a spa for men, in the top leaderboard… I would have clicked that just to see what on earth it was! But alas, Times Colonist didn’t want me to click it, and no, I di...

Full article: http://www.jensense.com/

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