30 Aug '13, 6pm

The Video Metrics That Matter. Hint: It's Not Views [Video]

The Video Metrics That Matter. Hint: It's Not Views [Video]

: Outside of YouTube, one of the strong conversations that are occurring is around something that you can monitor, that goes unmonitored--all the tweets that are being shared around your YouTube URLs. We do data on this, and we found that 90 percent of the tweets talking about your videos don't mention your brand. We had a client where Tony Robbins tweeted about how much he loved their video, but there wasn't any mention of the brand in the Tweet...and it would have been a gem of a reTweet, but there wasn't any mention of the brand name and no one could find it in search. And at the time, the social team wasn't monitoring the thousands of YouTube URLs being shared on Twitter.

Full article: http://www.reelseo.com/video-metrics-that-matter/

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