07 Oct '11, 3pm

iPhone 5 Rumors Shaped Search Activity

iPhone 5 Rumors Shaped Search Activity

to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to the current iPhone. In advance of this much-anticipated announcement, six of the top ten search terms containing iPhone included variations of “iPhone 5” the week ending October 1 while “iPhone 4S” was only the 47th most popular iPhone-related search term during the same time period. There was even paid search activity for queries such as ‘verizon iphone 5’ to capture traffic on the anticipated product. There was particular interest in searches around newest iPhone carriers Verizon and Sprint , features and price. In the 4 rolling weeks ending October 1, the top websites receiving traffic from the search term “iPhone 5” were iPhone5Release.org ...

Full article: http://weblogs.hitwise.com/heather-dougherty/2011/10/ipho...

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