29 Aug '13, 8pm

Twitter Buys Social TV Analytics Company Trendrr

Twitter Buys Social TV Analytics Company Trendrr

Twitter has bought social TV analytics firm Trendrr in a bid to capitalize on users discussing television shows on its social network. Trendrr CEO Mark Ghuneim announced the news on the company's blog, saying Twitter was the ideal platform to benefit from its services. "What makes Twitter uniquely compelling among these platforms is its connection to the live moment – people sharing what's happening, when it's happening, to the world," he said. "We think we can help amplify even stronger the power of that connection to the moment inside of Twitter." Twitter confirmed the news via a tweet . Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze discussions on social networks to create ranking lists or voting systems. It also runs Trendrr.TV to create detailed insights in...

Full article: http://searchenginewatch.com/article/2291665/Twitter-Buys...

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