29 Aug '13, 6pm

Facebook Revamps Contest Rules for Businesses

Facebook drastically changed its contest rules for businesses this week. Businesses can now run contests and promotions freely on their own timelines without the use of a third-party app, Facebook announced . What was once against the rules is now permissible by allowing Facebook users to like, comment, or create posts on a page as a voting mechanism or entry into a contest. “We want to make it easier for businesses of all sizes to create and administer promotions on Facebook, and to align our policies to better meet the needs of marketers,” Facebook stated in its promotions help document . Now businesses can run promotions right on their timelines and: Collect entries by having users post on the page or comment/like a page post. Collect entries by having users message the page. Utilize likes as a voting mechanism. Does that mean apps are dead? No, in fact, Facebook gives ...

Full article: http://searchenginewatch.com/article/2291661/Facebook-Rev...

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