07 Oct '11, 11am

Business Listings: What’s the Crowd Appeal?

Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not be the foundational tool for building and managing local search business listing databases. In its simplest form, crowdsourcing gives the community open access and control of a particular task, and in this case, adding or modifying local business details on search engines or social check-in sites like Foursquare and Gowalla. And while crowdsourcing business information can be very effective for gathering descriptive business details, giving customers the ability to change or add a name, address or phone number (NAP) online can lead to that merchant being misrepresented. Giving consumers the authority to modify NAP information can h...

Full article: http://searchenginewatch.com/article/2115333/Business-Lis...

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