29 Aug '13, 5pm

How to Find Topics That Resonate with Your Audience

How to Find Topics That Resonate with Your Audience

Have your customer service/sales teams to keep a little notepad on their desk and ask them to write down every question they get asked in a given week. Chances are youll start to notice a theme when it comes to the most commonly asked questions, which indicates there is a gap in information out there that your content marketing efforts can fill. For example, if you sell a cloud computing product does your sales team field a lot of questions about security concerns? You could turn those concerns into topics for future blog posts, or even a whitepaper. Your customer service team might even find gaps in your own product information. For instance, do a lot of customers call in with installation or updating issues? Chances are they tried to resolve the issue on their own before they called your team, so maybe a new user manual or online support center needs to be created. That ...

Full article: http://www.searchenginepeople.com/blog/how-to-find-topics...

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