29 Aug '13, 3pm

How To Crowdsource Choosing A Brandable Domain Name

In the past, A/B testing was a relatively slow process that took weeks to gather enough statistically significant data to determine whether or not a particular concept worked well. Now you can do the same thing overnight with the help of Google Adwords and/or Facebook Ads. Both allow you to create a small ad that will be seen by your target market. The ad is seen when they search for something, in the case of PPC, or when they fit certain demographic targeting parameters on Facebook. As part of the ad, they require you to include a domain name. Studies have shown that this relatively small element can affect your ad’s performance in a significant way.

Full article: http://www.searchenginejournal.com/how-to-crowdsource-cho...

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