29 Aug '13, 2pm

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

: We see that about 80 percent of people skip ads. We have sort of a reach issue because people who choose to watch your ad probably already like your brand. So trying to get out there to talk to people, or get them to change their perception of your brand is really difficult with skippable ads. I'd like to add it's wildly expensive if you think about it. You can pay 10 cents for a view, but that's a $100 CPM. You would never go out and spend $100 CPM on video. So you have to get around the economy of it before you say, 'Oh, it's so efficient and inexpensive.' So you have to think about who's going to be watching and what that view means to you.

Full article: http://www.reelseo.com/best-practices-video-advertising/

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