29 Aug '13, 2pm

The Ultimate Guide to Google Analytics Goals and Funnels

The Ultimate Guide to Google Analytics Goals and Funnels

You cannot talk about Goals without mentioning funnels. Funnels are optional pieces to setting up Goals that allow you to track the path visitors take to landing on your page. When you set up funnels, you are setting up pathways to track if your visitors are walking the same pathway. While you can set up different funnels for one goal, you should restrict the number of your funnels to avoid confusion. Create a maximum of 2 funnels for every goal. An example of a funnel is tracking the number of people who download a particular .zip file from the home page versus from the article page.

Full article: http://www.searchenginejournal.com/the-ultimate-guide-to-...

Tweets

Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels

Google AdWords Adds Cross-Account Conversion Tr...

searchengineland.com 27 Aug '13, 5pm

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking...

Let Your Audience's Interests Guide Your Content Strategy

Let Your Audience's Interests Guide Your Conten...

searchenginewatch.com 29 Aug '13, 11am

One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing co...

The ultimate Bhutan experience

The ultimate Bhutan experience

aluxurytravelblog.com 31 Aug '13, 10am

Bhutan is a Kingdom that is known for its unspoiled nature, preserved culture and spiritual traditions, which can largely ...

cross-account conversion tracking and search fu...

adwords.blogspot.com 26 Aug '13, 6pm

The path to a purchase for today's online shoppers is rarely straightforward. People interact with a variety of ads along ...

The Google Analytics Hippo

seroundtable.com 21 Aug '13, 11am

Not many of us get a chance to meet the Google Analytics Hippopotamus, Hippo for short. But Danny Sullivan the other week,...

Google Analytics Expands Attribution Capabiliti...

searchenginewatch.com 20 Aug '13, 5pm

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points custo...

The Definitive Guide to Using Google+ for Build...

searchenginejournal.com 25 Aug '13, 2pm

Google+ profiles may not pass PageRank in the future and may be replaced with another ranking signal, perhaps Author Rank,...

Twitter Buys Social TV Analytics Company Trendrr

Twitter Buys Social TV Analytics Company Trendrr

searchenginewatch.com 29 Aug '13, 8pm

Twitter has bought social TV analytics firm Trendrr in a bid to capitalize on users discussing television shows on its soc...

Google Analytics Engagement Report: How to Find Helpful User Insights

Google Analytics Engagement Report: How to Find...

searchenginewatch.com 20 Aug '13, 9am

Following on from my posts about the New vs. Returning and Frequency & Recency reports in Google Analytics, it's time to h...