29 Aug '13, 1pm

Correlation, Causation & Coincidence in SEO

Correlation: If you eat three square meals every day promptly at 8 a.m., 12:30 p.m., and 6 p.m., there will be a sizable period of time twice per year where your dinner time will correlate to the sun setting. An outside observer for this fixed duration may easily claim that like Pavlov's dog, your hunger for dinner is caused by the setting of the sun. Obviously this isn't true, but for this period the two events correlate. Causation: If you're walking down the street, texting all the way and walk face-first into a lamp post, you will get a bruise. While obviously texting doesn't cause facial bruises (though in this instance there is a correlation), the event of striking one's face against a hard object is the direct cause of the bruise. Thus, this is an example of causation. Coincidence: If you're sitting in a coffee shop and say hello to your friend and at exact the same ...

Full article: http://searchenginewatch.com/article/2291402/Correlation-...

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