29 Aug '13, 1pm

3 Paid Search Strategies For Maximizing Brand Equity In Retail

3 Paid Search Strategies For Maximizing Brand Equity In Retail

Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. Image via Shutterstock For the most part, search represents an integrated step in the purchase cycle for consumers with selection, price-transparency and convenience as differentiating factors compared to traditional brick-and-mortar retail. Unfortunately, these factors result in a constant struggle among retailers to compete and gain the increasingly divided attention of shoppers. With budgets expanding and the paid search landscape becoming more and more saturated with competing retailers, brand equity becomes a critical strategy for influencing the way customers engage and spend their dollars. Retailers that can not only protect but also build upon their b...

Full article: http://searchengineland.com/3-paid-search-strategies-for-...

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