29 Aug '13, 1pm

Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far

Earlier this year, Google announced Enhanced Campaigns , a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And by the way, the new program was mandatory – all advertisers would be forced to change over to Enhanced Campaigns sometime during the summer, whether they wanted to or not. The response among advertisers was all over the map. Some welcomed the streamlined functionality, improved extensions and targeting capabilities, and the ability to more easily manage ad campaigns in a multi-device world. But others decried Google’s seeming removal of control over campaigns, by grouping tablets with desktops for bidding purposes, among other changes. Today, all advertisers have been migrated to Enhanced Campaigns. How’s it working out? Goo...

Full article: http://searchengineland.com/live-smx-east-what-are-the-mo...

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Earlier this month, we reported on a In-Search Video Google AdWords issue where advertisers were claiming in-search ads st...

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popagandhi.com 29 Aug '13, 3am

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quest2code.com 28 Aug '13, 6am

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SMX Social Media Marketing Agenda Posted – Regi...

searchengineland.com 29 Aug '13, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

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searchengineland.com 03 Sep '13, 1pm

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searchmarketingexpo.com 03 Sep '13, 9am

Live @ SMX East: Top Social Tactics For Search Marketers Tweet Are you a search marketer who’s been tasked with taking on ...

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twitter.com 31 Aug '13, 3pm

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Live @ SMX East: What Are The Most Important Se...

searchengineland.com 27 Aug '13, 1pm

Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named a...

via @greentechmedia

via @greentechmedia

greentechmedia.com 29 Aug '13, 3pm

Last year's election season brought us an amazing series of zingers and gaffes from national politicians -- including a nu...

Live @ SMX East: Leveraging Big Data In Search ...

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searchengineland.com 03 Sep '13, 7pm

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