29 Aug '13, 1pm

6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014

6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014

There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money. Even radical decisions like firing internal staff, replacing an SEO consultant/agency, or doing away with SEO altogether are made on the basis of data thrown up by their stats package. SEO consultants like ourselves need to report results and prove the ROI we can generate for our clients. We are evaluated on certain KPIs (key performance indicators) — often organic traffic growth or sales conversions from organic search traffic. But if (like many SEOs) you measure your impact by navigating to “Traffic Sources -> Sources -> Search -...

Full article: http://searchengineland.com/6-challenges-every-business-o...

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