29 Aug '13, 12pm

Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. The study primarily focused on the differences between paid versus organic search when it comes to things like revenue, bounce rates, and snapshots across various market areas. Organic vs. Paid Traffic The study provides an interesting look at where traffic to retail sites comes from, and how it converts. Paid search traffic went up a not surprising 30 percent, while organic traffic declined by 3 percent. While the decline isn’t necessarily good, it does show that such an increase in paid traffic isn't decimating organic traffic, as many advertisers worry that they are gaining paid search traffic at the expense of free organic traffic. MarketLive also found the revenue from paid search grew to 44 percent of revenue from all search eng...

Full article: http://searchenginewatch.com/article/2291407/Retail-Paid-...

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