29 Aug '13, 1pm

Structured Data & Schemed Markup for Newbies via @SEERInteractive

Structured Data & Schemed Markup for Newbies via @SEERInteractive

The Data Highlighter Tool is great for Google, but because it does not actually change the HTML of a site it will not render any additional information in Yahoo! or Bing SERPs. Some time after Wil’s post was published those geniuses at Google came out with a user friendly schema markup tool that allows users to create the markup and download the code so it can be easily added to a site. This bad boy is called the Structured Data Markup Helper . All the search engines recognize schema, so any markup you add to the code on a page will appear in all SERPs, regardless of search engine.

Full article: http://www.seerinteractive.com/blog/structured-data-and-s...

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