26 Aug '13, 11am

5 Clever Ways to Leverage PR for SEO Success

5 Clever Ways to Leverage PR for SEO Success

When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget the measly press release – that is one PR tactic that has been used and abused by many companies as a shortcut method to scale their link building efforts. And, as we all know, shortcut methods rarely work long-term in SEO . Instead, let's explore a few of the most effective public relations strategies that can be slightly tweaked to positively impact SEO on a longer-term basis. As an additional benefit, these tactics will also help to grow your online brand and your sales. The ideas fall under two main categories, which are essentially clever ways to toot your own horn and a means to leverage the good deeds your company does to earn links and goodwill. Leveraging Your Company's Authori...

Full article: http://searchenginewatch.com/article/2290886/5-Clever-Way...

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