05 Oct '11, 4pm

5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives by @DerekEdmond

5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives by @DerekEdmond

It should come as no surprise that for B2B marketers surveyed in Marketingsherpa’s 2012 B2B Marketing Benchmark Report , five of the top six B2B marketing priorities and challenges were related to lead generation process. More importantly, while brand awareness (the only priority outside of the lead generation process) was an important priority, its fourth place rank in importance narrowly beat out the challenge B2B marketers face developing lead nurturing initiatives. PDF Source Effective content marketing can become a central component of lead generation initiatives. Content marketing goes beyond copy and represents all of the content assets that take an online user from casual visitor to prospective buyer. Eloqua’s Content Marketing Grid provides a great example of how this can work, across a range of content marketing assets. But as over 30% of the world’s population n...

Full article: http://searchengineland.com/5-tactics-for-improving-visib...

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