23 Aug '13, 3pm

@content_muse

You may have heard – content is the jewel of digital marketing. But WTF does that mean, exactly? We want to generate interest and engagement . That way, content drives attention, produces traffic and – what’s that thing we get paid for? – inspires sales. How do we produce content that does all that? Don’t ask the ‘marketing gurus’ – ask customers directly. Be empathetic to the needs of the target market. Advise marketers to effectively study your target market. How we do that? Let’s use an actual scenario; this way, you won’t think I’m full of SEO poop . Let’s focus on the travel industry, targeting the ‘vacation-on-the-fly’ niche. I’ll search for “quick vacations.” Competition is fierce, with me up against these top-results hitters amid the 25 million total results. It’s competitive. So rather than strictly building links for highly competitive keywords within crowded ver...

Full article: http://raventools.com/blog/before-you-say-content-one-mor...

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Weekend must-read! --> Before You Say Content O...

raventools.com 25 Aug '13, 6pm

You may have heard – content is the jewel of digital marketing. But WTF does that mean, exactly? We want to generate inter...

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tools.pingdom.com 26 Aug '13, 1am

We built this Full Page Test tool to help you analyze the load speed of your websites and learn how to make them faster. I...

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stepforth.com 23 Aug '13, 10pm

which offers you and me to provide them with our thoughts on how they should police and manage their search results. Yes, ...

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techinasia.com 23 Aug '13, 5am

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stepforth.com 25 Aug '13, 2pm

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searchenginewatch.com 23 Aug '13, 9am

Several attorneys who specialize in Internet defamation law say that search engine Bing has recently changed its policy an...

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twitter.com 27 Aug '13, 3am

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twitter.com 23 Aug '13, 2am

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always ...

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searchengineland.com 22 Aug '13, 1pm

When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any con...

The Power of Revisiting Old Content for New Ideas

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searchenginejournal.com 27 Aug '13, 4pm

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seerinteractive.com 23 Aug '13, 6pm

Internet Marketing & Teaching: One and the Same Written by Kerin Foster Add Comment People often ask me how I ended up in ...