03 Oct '11, 3am

Facebook Launches “People Talking About This” Metric, Premium Ad Unit & More

Facebook Launches “People Talking About This” Metric, Premium Ad Unit & More

With the new Page Insights, Facebook is emphasizing the importance of sharing on Pages, because this increases a brand’s reach, and reach is an important metric to marketers. Facebook has enhanced Insights to show brands how to get more people talking about and sharing the things Pages/brands put on their Pages, which is key to getting a brand’s message out to more people. And research shows that word-of-mouth conversations among friends are the most influential for getting a brand’s message across. With the new Page Insights, Pages can: See how posts they put on their Page reach people on Facebook – beyond their fans. See Total Likes, number of Friends of Fans of a Page, the new public and internal Pages metric, ‘People talking about this’, and Weekly Total Reach of a Page Optimize content for posts -whether they’re photos, videos, questions, etc. – see what’s working bes...

Full article: http://searchengineland.com/facebook-launches-people-talk...

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