01 Oct '11, 6pm

Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve via @sengineland

Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve via @sengineland

The reason I like the list above is it gives me some great one liners (e.g. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?) that I can use in my efforts to secure investment in content for use on site, off site and social media…. Quoting one liners from the horse’s mouth (despite what we may feel about their integrity) seem to carry more weight with the uninitiated than the words of a consultant or agency which are usually met with sceptisism as they seem to be attempting to squeeze more dollars out of a client. As an in-house SEO you face the same challenges when it comes to demonstrating the potential ROI of investing in content for the aforementioned reasons. Just last week I was asked why we weren’t building out more SEO pages instead of inviting guest bloggers with industry expertise and huge Twitter followings to write for us inst...

Full article: http://searchengineland.com/impacted-by-googles-panda-upd...

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