30 Sep '11, 10pm

Writing HTML Title Tags For Humans, Google & Bing #SEO

Writing HTML Title Tags For Humans, Google & Bing #SEO

Finally, one word on the NY Times use of an alternate on screen headline and HTML Title (the blue browser frame title). We have this same capability, and it gives us a lot of flexibility. They don’t like on screen headlines to wrap to two lines, so they sometimes have to omit key words on screen, but the optional second field for HTML title let’s them include the full title. Editorial loves this because the HTML Title (as you mention) goes not only to Google but also Facebook and other external sites, where it may not have the same context as say the NPR Movie Reviews page. They can sneak in a few extra words in the external title to make it clear that their story is a movie review . But on NPR.org, they can be less literal in the on screen headline, since our site will give added context. So the second title actually gives them more editorial freedom on sight and more fle...

Full article: http://searchengineland.com/writing-html-title-tags-human...

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