30 Sep '11, 10pm

Advertising Options Icon, Self-Regulatory Program For Online

Otherwise known as the Advertising Options Icon, the symbol from the DAA’s Self-Regulatory Program for Online Behavioral Advertising provides enhanced notice to online viewers. The Advertising Options Icon appears within the SpotXchange ad player at the top of every ad unit. When a consumer sees a video ad online, they can click on the “blue arrow with an i” icon to learn more about behavioral advertising, read about data collection and use practices, and easily opt-out of behaviorally targeted advertising, if desired. In addition to hosting its own opt-out functionality, SpotXchange also participates in the DAA’s consumer choice opt-out page

Full article: http://www.reelseo.com/advertising-options-icon/

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