30 Sep '11, 9pm

Business Wire Wins Press Release SEO Patent

Business Wire Wins Press Release SEO Patent

Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. Business Wire Now Patenting "Methods" Business Wire, founded in 1961, has been a major force in press release distribution for the past 50 years. Now their power may have grown substantially. According to their own press release , the recently awarded patent included "the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in leading search engines" (emphasis added). Pay attention to that word "process." This wasn't Business Wire patenting a bit of software or a new visible technology. This is the patenting of an SEO strategy. Additional verbiage confirms that this isn't j...

Full article: http://searchenginewatch.com/article/2113695/Business-Wir...

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