30 Sep '11, 8pm

Event Tracking 101 For Google Analytics

Event Tracking 101 For Google Analytics

Setting up Analytics accounts has evolved beyond installing “generated” scripts on pages and calling it a day. What started with the advent of software that told us how many “hits” we got a day has evolved into a sophisticated decision assistance engine, and keeping up on the new and cutting edge offers full time employment for many people across the world. As part of our website designs, many of us feature various graphic “buttons” or images on our site that either link to interior pages, booking paths, or even lead users off-site. We embed video, or have image links to our social media profiles. Clicks on these images are not recorded well in Google Analytics. We can see that the navigation path went from one page to the next, but how the visitor got there, and which option they took to travel that path, is hidden. We have issues proving how an orange button on a blue si...

Full article: http://searchengineland.com/event-tracking-101-for-google...

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