30 Sep '11, 6pm

Creating Goal Funnels in Google Analytics Through Virtual Page Views - - New YouMoz by @rohit_pro

Creating Goal Funnels in Google Analytics Through Virtual Page Views - - New YouMoz by @rohit_pro

Tracking user behavior through Google Analytics can be quite tedious considering the limited path analysis options that GA has to offer. Funnel analysis can be especially prohibitive as you can analyze only one path leading to a given conversion. Calculating drop off rates in this case has its share of issues. Thankfully there is a handy workaround which has been explained in this post. But first, what are drop off rates? Drop offs are the number of visitors that are moving away from or exiting an intended path. In other words, they help you gauge which pages are putting visitors off and causing them to deviate from pages. Drop off rates can also help you isolate content that is driving visitors to convert better. Say, a large percentage of traffic going to page A (see fig. below) is converting as opposed to other pages. It could mean that content on page A (be it an offer...

Full article: http://www.seomoz.org/ugc/creating-goal-funnels-in-google...

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