30 Sep '11, 3pm

My name is James and I'm addicted to branded search: Google & Brands

My name is James and I'm addicted to branded search: Google & Brands

To compound my internal moral dilemma, I'm not just taking credit for work I didn't do, but I'm indirectly discrediting the work of my fellow marketing brethren. Without brand awareness, a branded search simply can't exist. Someone typing a branded search already knows my brand, but rarely will that awareness be as a result of SEO. We SEOs tend to LOL when our banner advertising cohorts tout the 'branding' benefit their channel delivers. And we mock the big budgets and return of investment of television advertising campaigns. Yet without their investment (which in some cases has occurred over decades ), our branded search would vanish.

Full article: http://www.searchenginepeople.com/blog/google-brand-searc...

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