30 Sep '11, 5am

Title Tags - Is 70 Characters the Best Practice? - Whiteboard Friday

Now, what are the arguments for short title tags? The best practices that you always hear about, keep it less than 70 characters. There are reasons why this is best practices and why we recommend it time and time again. The first reason is that Google will only display the first 70 characters, in general, in their SERPs. After that, they're truncated. Users aren't going to see them. So, if you are writing title tags longer than 70 characters, you're basically writing it for the search engines, and time and time again we've found that if you're doing something specifically for search engines and not for users, there is probably not a lot of search engine value in it. There might be some, but probably not much. The second reason is our Correlated Ranking Factors, a survey that we perform every couple of years. Our highest on page correlation value for keyword specific usage ...

Full article: http://www.seomoz.org/blog/title-tags-is-70-characters-th...

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