29 Sep '11, 8pm

Google = Google+

Google = Google+

Earlier this week I participated in Google's partner conference , entitled Zeitgeist after the company's annual summary of trending topics . Deep readers of this site know I have a particular affection for the original Zeitgeist, first published in 2001. When I stumbled across that link, I realized I had to write The Search . The conference reminds me of TED , full of presentations and interviews meant to inspire and challenge the audience's thinking. I participated in a few of the onstage discussions, and was honored to do so. I'd been noodling a post about the meaning of Google's brand*, in particular with respect to Google+, for some time, and I'd planned to write it before heading to the conference, if for no other reason than it might provide fodder for conversations with various Google executives and partners. But I ran out of time (I wrote about Facebook instead), a...

Full article: http://battellemedia.com/archives/2011/09/google_google.php

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