29 Sep '11, 7pm

SEO KPI-K.I.S.S Chart: 646 Classic & Emergent Metrics: Recently, I had the pleasure of speaking at #SMX East, on...

SEO KPI-K.I.S.S Chart: 646 Classic & Emergent Metrics: Recently, I had the pleasure of speaking at #SMX East, on...

Recently, I had the pleasure of speaking at #SMX East, on a panel that focused entirely on SEO KPIs (Key Performance Indicators). As search engine optimization has become inexorably intertwined with social media and universal SERPs, so too has the spectrum of goals diverged from keyword-traffic-only-measurements marketers looked to in days of old. In the true spirit of K.I.S.S. (Keep It Simple, Stupid), we set out to reduce classic and potential KPI data points to a streamlined chart, expressing a matrix of analytic possibilities. At aimClear we use this chart to spawn creative thinking as we construct new SEO metrics that reflect evolving SEO realities. From the most basic traffic KPIs to multi-level social/SEO mashups, brainstorming on this grid of analytic options is of benefit to our team. A look at how to construct KPIs follows. Fundamentals, Top Down Start with five ...

Full article: http://www.aimclearblog.com/2011/09/29/seo-kpi-k-i-s-s-ch...

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