29 Sep '11, 7pm

A look at how display builds brands for marketers today

examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerate, for an increasingly growing number of brands, display advertising has become an important part of their strategy. In fact, in the recently conducted Advertiser Intelligence Reports study, by Advertiser Perceptions, advertisers are planning on spending more digital display dollars in the next 12 months for brand goals than direct response

Full article: http://adwords.blogspot.com/2011/09/look-at-how-display-b...

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