13 Aug '13, 12pm

Time for a New Definition of SEO

The way we market, sell and deliver SEO services has undoubtedly changed. Google's algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well. Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself. Current Definitions of SEO Even when you Google the phrase, "definition of SEO", nothing really concrete is returned. Wikipedia's official definition is, "the process of affecting the visibility of a website or a web page." Search engine optimization is about way more than this. Webopedia's definition is, "a methodology of strategies, techniques and tactics used to increase the ...

Full article: http://searchenginewatch.com/article/2288392/Time-for-a-N...

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Time for a New Definition of #SEO via @sewatch

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