29 Sep '11, 4pm

Is Spotify's Million Signups Through Facebook A Marketing Game Changer?

Should Google and Apple be concerned with the huge jump in signups music streaming app Spotify experienced after it launched its Facebook partnership at f8 last week? Sean Parker, Facebook's first president and shareholder, has found a great way to market the new music service he has invested in – one that shouldn't have the problems of his first, Napster. Despite complaints about the app limiting its signup through Facebook, Spotify seems to be embracing the growth of social networking media and turning it in to success. It gained over 1 million new users since f8 a week ago, Inside Facebook reported. This quick, huge gain in signups has no doubt gotten the attention of the app industry and marketers, in general. No service at Google can match that type of impact right now. Search can promote growth over time, but this shows the power of social media and may impact where ...

Full article: http://searchenginewatch.com/article/2113307/Is-Spotifys-...

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