29 Sep '11, 3pm

Employing Microformats & Structured Data For Enhanced Search Engine Visibility

With the introduction of the schema.org vocabulary, much attention has been focused on the benefits of employing structured data for improved visibility in the search engines. The mostly widely cited and easily verifiable of these benefits is the generation of rich snippets: a specially formatted search result block that includes information specific to the type of resource being referenced. Might there be other SEO benefits to using structured data? On one hand, Google has insisted that the advantage of employing structured data (in the form of structured markup) is limited to the production of rich snippets. On the other hand, bald claims have been made that structured data use, in and of itself, improves the ranking of Web pages in search. I believe the truth lies somewhere in between. While employing structured data by no means guarantees superior rankings, the provisi...

Full article: http://searchengineland.com/employing-microformats-struct...

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