29 Sep '11, 3pm

Groupon Rewards: Groupon Customers Rewarded for Merchant Loyalty

When deciding whether or not to offer a Groupon, many merchants struggle with wondering if they will gain repeat business or simply offer deeply discounted products or services to one time customers. In order to combat this fear, the daily deal giant launched Groupon Rewards as a way to allow merchants to track deal redemption and ROI and incentivize customers to do repeat business at their favorite merchants. Groupon’s Wednesday blog post described the new program: “Consumers earn rewards at participating merchants simply by paying with the credit or debit card they have on file at Groupon.com. After spending an amount set by the merchant, the consumer unlocks the ability to purchase a special Groupon for that business.” Currently, merchants face the challenge of many customers spending very little over the face value of the Groupon. Because receiving the special Groupon ...

Full article: http://www.searchenginejournal.com/groupon-rewards-mercha...

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