29 Sep '11, 2pm

18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business

One challenge for online marketers is data overload. There’s often so much data that sometimes it’s hard to know which key performance indicators matter. Revenue, leads, clicks, calls, conversions, or revenue . . . what should you pay attention to? If you’re considering adding call tracking data to the mix, here are three sets of questions to ask yourself: A. Should I consider call tracking software in the first place? Does your website have a phone number? Does your sales team field inbound phone calls? At what point in the sales process do you speak with your prospects? Would a phone number boost click-through-rates, conversion rates, or sales? Need to demonstrate ROI, optimize ad spend, or get credit for phone leads? If you answered yes to anything above, then please proceed to section B. B. What type of call tracking features do I need to capture the right data? For ex...

Full article: http://searchengineland.com/18-considerations-to-determin...

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seroundtable.com 07 Oct '11, 1pm

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searchengineland.com 06 Oct '11, 5pm

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seomoz.org 28 Sep '11, 5pm

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SMN Webcasts this week – Call Tracking, Holiday...

searchengineland.com 26 Sep '11, 3pm

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searchengineland.com 20 Sep '11, 11am

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