28 Sep '11, 1pm

SEO: Success Through Delegation & Integration

SEO: Success Through Delegation & Integration

I’m a big fan of delegation – at least that’s what my last review decided. We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR. Everyone would love their job to be a little bit easier, especially in SEO. If you’re an in-house e-commerce manager or SEO with little budget and time, what are the other departments you need to be best friends with in order to get them to do your job for you? Well, here is a list and the reasons why: PR Department OK, this one is obvious and has been talked about many times, but it’s important. Your PR team can get you links from authoritative domains. If they aren’t, then they should be. Spend time educating them about why you need links and from where. For bonus points, educate them about your keyword strategy, and see if you can influence their PR...

Full article: http://searchenginewatch.com/article/2112599/SEO-Success-...

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