01 Aug '13, 11am

How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. Sound's great, right? It is. The downside is that the barrier to entry is higher than for the rest of AdWords. Instead of choosing a set of keywords and writing ads, you need to create a feed of all the products in your inventory and send a daily update to Google. If your CMS or ecommerce database supports it then the process can be easy: check the box, give it the address to upload to... done. You can get more clever by starting to give items specific markup just for your AdWords account to really optimize. If your system doesn't allow you t...

Full article: http://searchenginewatch.com/article/2286146/How-to-Trans...

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