23 Sep '11, 8pm

Google Offers Bounces Back, On Pace to Double Revenue This Month

Google Offers Bounces Back, On Pace to Double Revenue This Month

Aided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial. After a 23 percent decline in revenue for the month of August, Google Offers has seen an 84 percent rise in revenue as of September 21, Yipit reported. If that pace holds, Google could turn that $385,000 into $488,000 by the end of this month. Why the turnaround? Yipit reports revenue per deal is up 160 percent and vouchers sold per deal has increased five-fold. In markets where Offers is competing with Groupon or Living Social, Yipit reports that Google is closing in on LivingSocial on average revenue per deal, and Offers is selling more vouchers per deal than both Groupon and LivingSocial. But Google still trails far behind these...

Full article: http://searchenginewatch.com/article/2111807/Google-Offer...

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