31 Jul '13, 6pm

Video is No Longer an Option, It's Go**amn Mandatory

Video is No Longer an Option, It's Go**amn Mandatory

were welcomed to the event with a video created by Bonfire Labs , with the theme of storytelling at its heart. With Danny McBride's rude Kenny Powers character breaking through in the famous K-Swiss ads and announcing, "We're turning s*** on its god**** head," the video proclaimed that video itself...was mandatory. In other words, video is something brands should be embracing, being creative and unafraid when delivering a different kind of campaign, one that is entirely different from what they would put on TV.

Full article: http://www.reelseo.com/video-is-mandatory/

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