31 Jul '13, 4pm

Manage Link Risk to Help Recover Search Rankings by @enduranceseo

Google search becoming more sophisticated with its calculations in recent years has greatly impacted how it uses backlinks as one of a couple hundred factors taken into account in determining search rankings. The result has been a seismic shift for many site owners and SEO consultants in how they approach link building. Those who made use of what Google search labels “link schemes ,” have suddenly found themselves with a whole host of backlinks that are attracting penalties and raising havoc with their site rankings. While most people working in SEO can readily list the types of links that have fallen out of favor with Google seach, here’s a short primer of some of the more notable, in bullet form:

Full article: http://www.searchenginejournal.com/manage-link-risk-to-he...

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