31 Jul '13, 4pm

SEO

SEO

How do you determine your SEO strategy? Actually, before you answer, let’s step back. What Is SEO, Anyway? “Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines. SEO came about when webmasters optimized websites. Specifically, they optimized the source code of pages to appeal to search engines. The intent of SEO was to ensure websites appeared higher in search results than if the site was simply left to site designers and copywriters. Often, designers would inadvertently make sites uncrawlable, and therefore invisible in search engines. But there was more to it than just enhancing crawlability. SEOs examined the highest ranking page, looked at the source code, often copied it wholesale, added a few tweaks, then republished the page. In the days of Infoseek , this was all you needed to do to get ...

Full article: http://www.seobook.com/what-your-seo-strategy

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How to Measure SEO Success

How to Measure SEO Success

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SEO

SEO

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