31 Jul '13, 1pm

6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads

6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads

Place key intents and core product attributes at the beginning of the title . Include your product type (i.e., shoe, loafer, dress, skirt) within the first 2 – 3 words of each title. Prioritize based on high-value search queries and make sure to include the most important elements within the first 25 characters. Ensure the first 25 characters are optimized for display and readability. It’s important to optimize product titles not only for relevance to a query, but also for user experience and display. For instance, if you’re advertising for “Donna Karan Heels,” use the synonym “DKNY” to make the best of the limited real estate you have on the page. Ensure the next 50 characters are optimized for relevance and depth . If the beginning of your title is focused on making the right product type and features visible, use the next 50 characters to include other features and attr...

Full article: http://searchengineland.com/6-ways-to-leverage-merchant-f...

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