31 Jul '13, 11am

Bridging the Gap Between Social Media and PR

Bridging the Gap Between Social Media and PR

It can be difficult sometimes. Breaking down silos and pushing teams to work together. Encouraging departments to ignore comfort zones in favor of new ideas. The tightrope balancing act of utilizing new platforms, while not abandoning the tried and the true. But it has to be done. And nowhere is this challenge more apparent than in bridging the gap that can exist between your agency's public relation initiatives and its actions in social media. Instead of working in silos and repeating work, why not use one to strengthen the other? Where can you integrate PR and social media to increase mentions, awareness and overall brand kickass-ness? Media Relations Media relations may not be the only component of a successful public relations campaign, but it's certainly an important one. It's also one most rocked by this social media train. Where reporters were once confined to the d...

Full article: http://searchenginewatch.com/article/2285822/Bridging-the...

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